About Twig
We built Twig because Canadian fertility care wasn’t what our families needed it to be. More careful. More honest. More human. So we built the clinic we wished we had.
Our origin
Like a lot of couples, Erin and I always knew we wanted a family. But our family-building process took years. We eventually went through five rounds of IUI, multiple miscarriages, numerous surgeries, three rounds of IVF, and two egg donors, and the whole time, we had to be our own advocates. The medicine was there, but the guidance, the service, the technology, and the support were not. We always felt like we were just a number.
No one takes you by the hand and shows you the way. Every bump in our journey felt like it could’ve been the end of the road, because no one was there to guide us through our options from the start.
We are so grateful to have the family that we do today. After all of the heartache and stress, it was worth it to finally meet our beautiful daughter.
But we thought, “there must be a better way.” The fertility journey is hard, and the fertility clinic should not make it harder. So we set out to build the experience we wish we had ourselves.
The co-founders
Twig was founded by a patient, a physician, and an operator. Each of us came in with a different lens, and the same conviction that Canadian fertility care could be better.
Our clinical practice is led by fellowship-trained REIs. Meet the full team →
Tanner started Twig after he and his wife Erin went through their own family-building journey and saw, up close, what Canadian fertility care could be when it was designed around the patient. He leads Twig with a focus on access, outcomes, and the everyday details that make a clinic feel human.
Dr. Rhonda Zwingerman is our Chief Medical Officer. A reproductive endocrinologist and fertility specialist, she practiced at Mount Sinai Hospital before starting Twig. She leads our physician group, sets the standard of care across our clinics, and helps run Twig beyond the exam room. And every week she’s still in clinic seeing patients.
Zach leads strategy, operations and growth. He focuses on the things patients never see but always feel: a path to your first appointment that doesn’t waste your time, clinics close enough to your life to actually fit it, and a care team that has the time and tools to focus on you.
What we’re building
We’re building Canada’s first multi-province fertility platform, unified across every clinic and lab. We want to be the clinic Canadians choose because the care is excellent and because we answered when they called.
The lab
Our on-site lab combines top-grade air filtration, time-lapse embryo incubation, and AI-assisted egg and embryo evaluation. Every system in the lab exists for one reason: to give your eggs and embryos the best possible environment.
Step inside the lab
Get Started
Book a consult, or give us a call. We’ll take it from there.
